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Does Your Nonprofit's Funding Mix Still Make Sense?: Lessons From Giving USA Report


Is your nonprofit making as much money as it can to meet its mission? The answer is likely no. But the most recent Giving USA report, can help point you in the right direction. A whopping 72% of all philanthropic giving is done by individual donors for a total of $281+ billion donated in 2016. Individual gifts, even small ones, add up and make a difference to an organization's bottom line. Having a development plan that fully engages your individual donors in your mission is critical. I can help you do that: let's talk.

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A Small Investment in Coaching Can Make a Big Impact


Successfully running a nonprofit or program means wearing a lot of hats and being able to exercise a wide variety of skill sets. It can be difficult to execute at the level you would like in all these areas. How can a coach help you up your game?

1. A coach can fill in your knowledge gaps. With so much to know, having a seasoned guide can provide customized information for you and your organization in an efficient way.

2. A coach can keep you focused. There is so much that can be worked on, but a good advisor will keep you on track and in line with the mission of your organization. Holding you accountable will help your productivity and follow through.

3. A coach can act as a sounding board. Sometimes it's tough when you are the founder or have a small staff; you might not have someone to bounce ideas off of. Having an experienced collaborator can help talk through difficulties or expand a dream project without worrying about how your staff or board will view you.

These are just a few of the many reasons why executive coaching can be a great opportunity for a nonprofit or small business leader. I'd love to talk to you more about being more productive and helping your organizations succeed: just contact me.

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How Corporate Relationships Can Help Further Your Nonprofit's Mission


If you want to maximize your time invested in building relationships and getting a lot out of them, then corporate relationships should be considered a priority. Most companies today want to give back to the community and you can be the one to help them do just that. What can corporations offer in terms of furthering your mission?

1. Reputation- Partnering with a good brand reflects well on your nonprofit and lends an air of credibility. If your organization is new or not well known, this strategy can position you favorably.

2. Volunteers- Many companies even pay nonprofits to have their employees volunteer their time and encourage ongoing and regular days to give back. Volunteering can be a great first step to pull people into your mission and get them hooked.

3. New fans- Volunteering with your organization means some people will get passionate about your cause. You can cultivate these new fans into donors, committee members, board members and other ambassador type roles in the community.

4. Publicity- Since corporations are making their social responsibility campaigns a bigger part of their company culture, the social media and press surrounding these endeavors is serious. Capitalize on their typically larger reach and get your name out there.

These are only a handful of reasons to work on your corporate relationships. I'd love to talk to you about engaging meaningfully to better impact your community. Contact me here to talk more!

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Outcomes-based Evaluation Can Show That Your Nonprofit Is Making a Real Difference

Most nonprofit organizations help others and have worthy missions.  But there are a lot of nonprofits out there (Austin has the most nonprofits per capita in the United States)! If you want your organization to be focused and able to compete for grant dollars, you will likely have to implement an evaluation process. Simply put, outcomes evaluation looks at the benefits your clients receive from your programs and how you are doing that work. It's important to note that this is not just looking at numbers of people served, but true changes. These changes can be short-term or long-term. These impacts tell your donors and grantors if you are meeting your mission and how.

You can start simply and work into more complexity as your organization grows and you add programs. Using a consultant who can walk you through the process and advise on how and why to collect certain types of data. Don't let the process scare you, but don't ignore it either. I'd be happy to work with you on making your organization more intentional and investable. Contact me here to learn more.

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Why Social Media Can Be Tough For A Small Organization


It's so easy, right? Just do a few Facebook posts, throw up a Instagram photo or tweet a couple times out into the internet universe. Unfortunately, social media can be a lot tougher than many people give it credit for. Here are some reasons why contracting a consultant to conduct your social media strategy or train your staff members to do this role effectively can be your best bet.

1. Social media is constantly evolving. A consultant can keep up with these trends and focus your plan according to your organizational needs.

2. Just as social media is ever changing, the number of platforms and how to work each optimally can make this an area difficult to master. If you do it, you should do it well, and social media is a must-have for more organizations.

2. Your brand and reputation are important. You can't always trust hiring an intern to plan and manage your social media endeavors. Would you like your public image entirely in the hands of the most junior team member?

So in a nutshell, these are just three reasons why hiring a consultant to drive your social media planning process and/or educate your staff members is a smart decision. Contact me to learn more.

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Do You Really Need A Strategic Plan?


Many people get concerned or intimidated when strategic planning is brought up. Why is strategic planning so important? Your strategic plan translates your mission into informed action. Taking a little time in planning can make a huge difference in getting everyone on the same page and making the how and why of what your organization does crystal clear. Wouldn't you want to be more efficient and have a road map to success? A consultant can conduct your entire planning process while also training members of your organization to be able to continue these efforts. Contact Beverly today if you want to learn more about focusing your efforts.

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Why Hire A Consultant Anyway?


You work hard to raise every dollar for your nonprofit organization or small business. Why spend precious funds on a consultant? The simple answer is: efficiency. It's difficult to be excellent in every single dimension of your business. Instead of researching, learning and implementing new, complex and ever changing technologies or practices, a consultant can get your organization going in a better direction faster and stronger. Hiring an employee to help with your work can be an expensive and time-consuming investment, when you can really get what you need by employing a consultant on a limited basis.

Consultants can also be employed to fast track and train current employees in an efficient way. A consultant can focus in on what is most important and customize learning for the team or employee to make the most of your budget and time. In the end, hiring a consultant can be a huge savings to you and your organization.

If you would like to learn more about how to help your organization, contact me here. I'd love to learn about your work and how we can improve it.

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